| 时 间 | 
            讨 论 主 题 | 
            报 告 人 | 
          
          
            08:30 - 09:00   | 
            Registration  | 
            
          
            09:00 - 09:20   | 
            Opening and Welcome  | 
            Li Guojie: President of Institute for Computing Technology, CAS 
              David Singer:ISMA President  | 
          
          
            09:20 - 09:50   | 
            A New Entropy Coding for Improving Image and Video Compression Efficiency   | 
            Wen H. Chen (CISCO) | 
          
          
            09:50 - 10:10   | 
            ISMA Introduction | 
            Dr. David Singer:ISMA President  | 
          
          
            | 10:10 - 10:30  | 
            AVS Story  | 
            Dr. Gao Wen:AVS President | 
          
          
            10:30 - 10:45   | 
            Break  | 
            
          
            10:45 - 11:15   | 
            AVS Video Overview  | 
            Prof. Yu Lu:AVS Video subgroup co-chair; 
 Zhejiang Univ. | 
          
          
            11:15 - 11:45   | 
            ISMA Technical Overview  | 
            Nikolaus Färber:ISMA Technical Chair | 
          
          
            11:45 - 12:00   | 
            Q&A  | 
            
          
            12:00 - 13:00   | 
            Lunch (incl. ISMA demonstartions)  | 
            
          
            13:00 - 14:20   | 
            Technical Highlight Topics Ⅰ  | 
            
          
            | AVS Audio | 
            Prof. Hu Ruimin:AVS Audio subgroup chair | 
          
          
            | ISMA Interoperability and Conformance | 
            Harald Fuchs:ISMA
 Interoperability and Conformance Chair
 | 
          
          
            | AVS consideration for ISMA | 
            Dr. Xiong Lianhuan:AVS-N adhoc group chair | 
          
          
            | The ‘ISO’ File Format | 
            Dave Singer:ISMA
 President | 
          
          
            14:20 - 14:30   | 
            Q&A  | 
            
          
            14:30 - 15:00   | 
            Break  | 
            
          
            15:00 - 16:40   | 
            Technical Highlight Topics Ⅱ   | 
            
          
            | Distributed MARS Network for Multimedia over IP | 
            Dr. Weiping Li:Amity Systems | 
          
          
            | Error Resilience in Video Communications | 
            Dr. Y. K. Wang: 
 Nokia | 
          
          
            | ISMA High Efficiency Transport | 
            Michael Wise:AOL | 
            
          
            | DRM Enabled Business Models in Multimedia Commerce | 
            Dr. Xin Wang | 
            
          
            | ISMA: Enterprise Solutions | 
            Yuval Fisher:ISMA | 
          
          
            16:40 - 17:00   | 
            Q&A  | 
            
          
            17:00 - 18:00   | 
            Discussion Panel  | 
            
          
            18:00   | 
            End  |